A musical solution for the “Прастора нашага натхнення” campaign. The project connected store repertoire with a cultural brand idea through a contemporary musical language.
Working with MEGATOP, the yodj team developed a musical direction and supplied finished playlists for the client’s own equipment. The campaign introduced a specific brief: bring in Belarusian cultural motifs while keeping the sound appropriate for contemporary stores.
The work began with trial compositions and reference discussions. The team explored how recognisable cultural elements could sit alongside a modern electronic foundation. Initial examples were used to agree the direction before developing the repertoire.
Cymbaly, gusli, accordions and violins carried Belarusian motifs in contemporary arrangements. The foundation included melodic house, indie house and deep house. These pieces were created by the team specifically for the client; the case does not attribute all authorship to one individual.
Original pieces became part of a broader playlist alongside selected works by other artists. Finished selections were delivered by link for playback on the client’s equipment. This case concerns music production and selection, rather than implementation of the current yodj platform.
The case is based on the yodj team’s music work. It makes no claim of measured changes in sales or brand awareness.
The project had a specific creative brief: express a cultural brand idea through original music. It involved direction finding, sample approval and composition, in addition to selecting finished recordings.
Yes. Discuss the brief separately, including the brand idea, musical references, production scope and usage terms for the new works.
Choose a plan that suits your business.
For one venue
9.90 EUR
per month
For a chain of up to 5 venues
19.90 EUR
per month
For large chains, including thousands of venues
On request
Tell us about the concept and the space. We can discuss a musical direction and a suitable custom project.
